Posts Tagged Execute

The PurplePrinciples.

A collection of guiding management principles I wish I had understood before having to learn them the hard way:

Set your destination.

Define the goal, paint the picture of success, first.  An action without this is directionless.

Know your objective.

What exactly is it you are trying to achieve?  Questions are usually easy to solve when you know what the answer needs to be.

Make the hard choices.

Strategy is about choice.  You cannot do everything well, so what do you want to focus on?

Move the needle.

An idea without action is meaningless.  An action with no results is a failed investment.  Make sure the things you do create value.

Be Better.

Understand those you want to love your product / idea.  Then create something they would love, by ensuring that it is BETTER than anything else they could find.  Dont be competitive, be BETTER than everyone else.

Keep it simple.

Things are generally complicated, but complexity breeds misunderstanding and people avoid it.  Making things very simple is not easy, but everybody gets it.

Borrow it.

Invent where absolutely required.  But stealing what works and then doing it faster and better is always much easier.

Don’t be insane.

The definition of insanity is to do the exact same thing over and over again, yet each time expecting different results.  Clear the table of what is not working.  Don’t be crazy.

No weak links.

Team members who aren’t pulling their weight, or are counter-productive, need to go for the sake of the greater good.  Even if they are the smartest and brightest.  Its uncomfortable, but essential.

Reward.

Celebrate when you move the needle.  Note others achievements aloud.  Make sure that you mark the occasions where hard work has delivered.

Listen.

Two ears, one mouth.  Understanding what someone actually means is not easy.  Plus, people will like you more.

Finish what you start.
When you start something, write it down and scratch it out once done.  Don’t leave too many things undone.  It creates anxiety, which creates stasis, which stresses you and those that work with you.

Build, don’t destroy.

It’s very simple to spot imperfections in others ideas, and pointing these out rarely has any productive value or result.  Help build on others ideas instead.

Make wonderful things.

Don’t ever leave yourself in a position where you are trying to put makeup on a pig.  Make your products wonderful, and they will be loved and sell themselves.

Be Remarkable.

Doing something that people will notice, and might matter enough to share, is always a goal unto itself.

Be positive.

Negative thinking breeds laziness and inaction.  Positivity is productive and breeds excitement.  Both can spread through an organization like a virus.  Pick one.

Dream.

What would you love to do?  Do that.

Do what you say you will do.

Don’t set precedent as someone who might not deliver by leaving things undone.  You want to be the person whom others can count on to make things happen.

Some people will not to like you.

You won’t be effective unless some people don’t like you.  Trying to please everyone is a certain way to take the power out of any initiative.

Make things easy, useful and fun.

Simple, relevant and engaging.  Be it a product, a project ,an ad or an experience, meeting these three standards will make sure you always connect.

Execute.

The very best idea, without execution, is the worst kind of idea.

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PurpleSays.

Collected bits of wisdom worth sharing:

“You can’t depend on your judgment when your imagination is out of focus.”  John F. Kennedy.

“I am enough of an artist to draw freely upon my imagination.  Imagination is more important than knowledge.  Knowledge is limited.  Imagination encircles the world.”  Albert Einstein.

“If I listened to all my customers – I would have ended up building a better horse and buggy.” ~ Henry Ford.

“Genius is the ability to reduce the complicated to the simple.”  C.W. Ceran

“If, at first, an idea is not absurd, there is no hope for it.”  Albert Einstein.

“Every child is an artist.  The problem is how to remain an artist once he grows up.”  Pablo Picasso.

“If you don’t execute your ideas, they die.”  Roger von Oech.

“No, sir, I’m not saying that charming, witty and warm copy won’t sell. I’m just saying I’ve seen thousands of charming, witty campaigns that didn’t sell.”  ~ Rosser Reeve.

“There is real magic in enthusiasm.  It spells the difference between mediocrity and accomplishment.” ~ Unknown.

“I never came upon any of my discoveries through the process of rational thinking.”  ~ Albert Einstein.

“To a man with a hammer, everything looks like a nail.” ~ Unknown.

“A good piece of legislation, is like a good sentence; or a good piece of music. Everybody can recognize it. They say, ‘Huh. It works. It makes sense.”  ~ Barack Obama.

“Emotion is the energy required to learn anything.”  Clotaire.

“A business that makes nothing but money is a poor business.” ~ Henry Ford.

“Innovation is what distinguishes a leader from a follower.” ~ Steve Jobs.

“One of the strongest characteristics of genius is the power of lighting its own fire.”  ~ John W. Foster.

“You cannot think your way into action, you can only act your way into a new way of thinking.” ~ Unknown.

“We are what we think.  All that we are arises with our thoughts.  With our thoughts, we make our world.”  Gautama Buddha.

“The artist doesn’t have time to listen to the critics. The ones who want to be writers read the reviews, the ones who want to write don’t have the time to read reviews.”  William Faulkner.

“Believe nothing, no matter where you read it or who has said it, not even if I have said it, unless it agrees with your own reason and your own common sense.”  ~ Buddha.

Bill Murray:  “I have developed a kind of different style over the years. I hate trying to re-create a tone or a pitch. Saying, “I want to make it sound like I made it sound the last time”? That’s insane, because the last time doesn’t exist. It’s only this time. And everything is going to be different this time. There’s only now. And I don’t think a director, as often as not, knows what is going to play funny anyway. As often as not, the right one is the one that they’re surprised by, so I don’t think that they have the right tone in their head. And I think that good actors always — or if you’re being good, anyway — you’re making it better than the script. That’s your fucking job. It’s like, Okay, the script says this? Well, watch this. Let’s just roar a little bit. Let’s see how high we can go.”  ~ Bill Murray.

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” ~ Leo Burnett.

“To swear off making mistakes is very easy. All you have to do is swear off having ideas.”  ~ Leo Burnett.

“When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.”  ~ Leo Burnett.

“‘You can fool the whole world down the highway of years, and take pats on the back as you pass / But your final reward will be heartache and tears / If you fool the man in the glass.”  ~ Bill Parcells.


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