Archive for category PurpleInc.
An inspiring and simple corporate ethos: Focus everything on designing things people will truly love.
Apple COO Tim Cook, quoted during the Q3 2008 results call, when asked if Apple would be OK without Steve Jobs:
“Ben, let me add something to that and backup just a bit. There is extraordinary breadth and depth and tenure among the Apple executive team, and they lead 35,000 employees that I would call wicked smart – and that’s in all areas of the company from engineering to marketing to operations and sales and all the rest. And the values of our company are extremely well entrenched.
We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well. And I would just reiterate a point Peter made in his opening comments that I strongly believe that Apple is doing the best work in its history.”
This explains so much, on so many levels.
The best of the Apple “Think Different” campaign. Not just advertising, rather a corporate statement of belief in itself and its culture. Years on, it is still this culture that inspires the wonderful products we see today.
For fun and interests sake, I’ve added their most recent campaign “Our Signature” (2013):
Below, a running list of ‘simply amazing stuff’: fantastic companies and brands that deliver on some really big ideas:
Apple. For some of the words most imaginative products, a magical ecosystem of applications and making it all work together so easily. Thanks for ‘iEverything’.
Nike+. For tracking, networking and reporting our workouts, and then using it to help people change their lives. Thanks for making a guy like me actually LOVE running!
Nespresso. For enabling the creation of a perfect cup of coffee at home, easily, and for building a new ritual experience and loyalty around a commodity.
Google. For putting ‘improving humanity through technology’ at the heart of your vision. We believe in your larger purpose, even if Wall Street thinks it’s a fragmented business strategy. Oh, and I love using all your stuff!
Steve Jobs. For showing us all what great vision and an uncompromising attention to detail can create, and how a few great people can use this to actually change the world.
Dominos Pizza. For such a simple consumer ordering interface, making it possible to order delivery with the press of a single button. (and for showing the marketing world that sometimes big ideas can be as simple as making your customers lives simpler.)
Addison Lee. For creating a platform where I can order a taxi with a button: putting dispatch, tracking and payment online. Clever, simple, useful.
James Cameron. For bringing your incredible imagination to film, and transforming the art as you do.
Ella’s Organics. For showing marketers what you can sell when you know todays moms, dads and kids better than everyone else. Great products.
Axe. For taking the most obvious human insight about young men, and then crafting great (and hilarious) executions on it, including the creation of an entire product category.
5’s. For showing us something new and exciting in chewing gum – an otherwise boring product category.
Jimmi Choo. For making a straight guy stop dead in his tracks to look at ‘theater for the feet’.
Virgin + Virgin Galactic. For having the vision to go places that others will not, and for having the balls to make it happen.
Juplier. For getting you the exact same beer, every time, no matter where it is poured or by whom. Incredible.
Trojan. For making safer sex fun, and less taboo.
From Peter Simms: ‘What Google Could Learn From Pixar’,
Outsiders are routinely surprised by Pixar’s cultural honesty and willingness to be challenged. When Stanford professors Robert Sutton and Hayagreeva “Huggy” Rao interviewed Pixar director Brad Bird with Allen Webb, Bird recounted being recruited to Pixar:
“Steve Jobs, Ed Catmull, and John Lasseter said, in effect, ‘The only thing we’re afraid of is complacency, feeling like we have it all figured out. We want you to come shake things up. We will give you a good argument if we think what you’re doing doesn’t make sense, but if you can convince us, we’ll do things a different way.’ For a company that has had nothing but success to invite a guy who had just come off a failure and say, ‘Go ahead, mess with our heads, shake it up.’ When do you run into that?”
Too many times I have been sitting in front of a room full of managers that believe they have it all figured out. Rare are those that are willing to really open up to convincing, and rarer still those that welcome and encourage it. Welcoming change, especially when things are going well, is one of the only ways an organization can stay on the LEADING edge.