You cannot save your way to greatness.

There are a lot of businesses that seem to be single-minded on cost reduction these days, and less focused on the customer, improving their products and generating growth.

Cost reduction can be productive, useful in creating short-term value or in reallocating resources towards growth.  But alone driving costs out of the business will never lead to the big ideas that build value.  You need to invest in ideas and innovations that will grow the business moving forward.

It’s really that simple.

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