For those that know my marketing side, they know we can’t discuss much for long without Seth Godin popping up: either in quote, in principal or in practice.
I just came across this piece from Dan Martell that nicely summarizes some of the many lessons that fall out of his works (Godin in quotes):
Strive to be remarkable.
“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”
It’s all about the stories.
“The only asset to get built online is permission.”
Let your product speak for itself.
“The product is the marketing. You can’t out spend.”
You cannot hide from customers.
“Are you going to bet on secrets, or are you going to be open?”
Your plan isn’t enough.
“Successful people rarely confuse a can-do attitude with a smart plan. But they realize that one without the other is unlikely to get you very far.”
“No one cares about you, not even your mother-in-law. No ones eagerly waiting your press release.”
“Connect, create meaning, make a difference, matter, be missed.”
There is a hierarchy to success:
“Attitude, Approach, Goals, Strategy, Tactics, Execution”
Listen to your customers.
“Listen instead to your real customers, to your vision and make something for the long haul.”
Flex your expertise.
“Everybody is an expert about something”
“Ideas in secret die. They need light and air or they starve to death.”
Choose your words carefully.
“Why waste a sentence saying nothing?”
Focus on great customer service.
“The best time to do great customer service is when a customer is upset.”
Don’t be afraid of being edgy.
“Playing safe is very risky.”
Find your precise market.
“Don’t try to please everyone. There are countless people who don’t want one, haven’t heard of one or actively hate it. So what?”
Push limits in your industry.
“You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.”
“People rarely buy what they need. They buy what they want”