Below, a running list of ‘simply amazing stuff’: fantastic companies and brands that deliver on some really big ideas:
Apple. For some of the words most imaginative products, a magical ecosystem of applications and making it all work together so easily. Thanks for ‘iEverything’.
Nike+. For tracking, networking and reporting our workouts, and then using it to help people change their lives. Thanks for making a guy like me actually LOVE running!
Nespresso. For enabling the creation of a perfect cup of coffee at home, easily, and for building a new ritual experience and loyalty around a commodity.
Google. For putting ‘improving humanity through technology’ at the heart of your vision. We believe in your larger purpose, even if Wall Street thinks it’s a fragmented business strategy. Oh, and I love using all your stuff!
Steve Jobs. For showing us all what great vision and an uncompromising attention to detail can create, and how a few great people can use this to actually change the world.
Dominos Pizza. For such a simple consumer ordering interface, making it possible to order delivery with the press of a single button. (and for showing the marketing world that sometimes big ideas can be as simple as making your customers lives simpler.)
Addison Lee. For creating a platform where I can order a taxi with a button: putting dispatch, tracking and payment online. Clever, simple, useful.
James Cameron. For bringing your incredible imagination to film, and transforming the art as you do.
Ella’s Organics. For showing marketers what you can sell when you know todays moms, dads and kids better than everyone else. Great products.
Axe. For taking the most obvious human insight about young men, and then crafting great (and hilarious) executions on it, including the creation of an entire product category.
5’s. For showing us something new and exciting in chewing gum – an otherwise boring product category.
Jimmi Choo. For making a straight guy stop dead in his tracks to look at ‘theater for the feet’.
Virgin + Virgin Galactic. For having the vision to go places that others will not, and for having the balls to make it happen.
Juplier. For getting you the exact same beer, every time, no matter where it is poured or by whom. Incredible.
Trojan. For making safer sex fun, and less taboo.