Experienced marketers and artists and those that make change understand that the new is not for everyone. In fact, it’s not even for most people. Pass them by. They can catch up later.
Everybody has an opinion, and most often one to explain why bold new ideas won’t work. They reference what they know and have seen, and therefore support things that are low risk, familiar and ordinary. To really change things or create new ideas, most times you have to drive out on your own. Don’t look back.